Dark & Lovely Fade Resist
  • Fearless Natural Hair Color That Doesn’t Fade Into the Background!
  • Trust Fade Resist at home hair dye for 8 weeks of vibrant color, gray coverage, available in 18 shades from Jet Black to Luminous Blonde.
  • Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation!
  • Achieve long-lasting, shimmering hair color with D